Startup!
 

Identifying a New Business Idea

Coming up with an innovative idea is the first milestone in an entrepreneur’s journey. But can the idea then be turned into a successful business? The question becomes all the more complex when it comes to India, as the country’s unparalleled diversity often bewilders entrepreneurs. In this course Raj Bhat, a seasoned entrepreneurship educator, presents a framework that will help you find the answers to your question.

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Test-driving a New Business Idea

Once you have zeroed in on a business idea, the next challenge is to test the waters and check it’s feasibility and viability in the current environment. This course provides you with the framework that will enable you to test drive a business idea and optimize it for the market.

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Launching a Winning Product

A well laid-out marketing strategy is crucial for connecting with your customers, which in turn ensures growth. However, developing a marketing strategy for new product can be stressful and often confusing for start-ups. There are simply too many factors that one needs to keep mind while designing a strategy. This course presents the various frameworks that will help you to understand your environment better and design a marketing strategy that is optimal for your product.

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Pricing

After spending countless hours getting your product ready to take to market, you face the next big question - How do you price it? Should you price it based on cost you have incurred or is there a better model? In this course Dr. Rajeev Roy (PGDM (IIM, Ahmedabad) PhD), Associate Professor, Marketing with IIM Raipur presents a framework that will help you to find answers to all of these questions.

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Building a Business Model

A business model should help an entrepreneur answer the fundamental questions of his business: Who is my customer? What does he value? How do I deliver it to him at the right cost? Why will he pay me and not my competitor? Building a truly sustainable business model requires an entrepreneur to look beyond the short-term business case.

In this course, Vasanthi Venugopal, educator at National Entrepreneurship Network, discusses in depth these questions, which are essential to formulating a business model.

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How to Pitch your Startup to Investors

Venture capital firms, angel investors and incubators are great sources of funding for your venture. However, the problem is that they are exposed to hundreds of new pitch ideas every day. Therefore, to raise the required amount of money, you need to do careful planning so as to present your pitch in the best possible light. Making your idea stand out amongst a multitude of business plans is a necessity to garner financial backing, and this course by Anirudh Damani Managing Partner, Artha Venture Partners, that will prepare you for the big day.

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Financial Management

The question of how to manage your finances, is one that challenges all entrepreneurs. How much money can and should be raised? When should it be raised and from whom? This course explores the financial tools needed by an entrepreneur to start his or her own business

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